kale studio is the design practice of Kyle Qi

COMMOTION

Brand Identity Study

COMMOTION is an online retail concept with a unique mobile component, utilizing a storage trailer to showcase and sell a curated selection of products. The business embraces slow living, cannabis culture, and indepedent fashion, offering a range of comfort-inducing and indoor recreational goods.

The study introduced me on how to develop a brand from scratch through exercises such as customer research, competitor analysis, naming, brand values, and logo explorations. While the brand identity has yet to be fleshed out, I was able to build a framework on how to approach brand design.

Instructor: Cheryl Savala
Design: Kyle Qi


Target Customer Profiles
Competitor Analysis: Mister Green
Competitor Analysis: Brother Brother

COMMOTION Moodboard
Naming Process
Drafts: First Batch
Drafts: Second Batch

Option 01
Option 02
Option 03


©Kyle Qi
kale studio
2025