kale studio is the design practice of Kyle Qi

ZOTAC

Branded Content & Development

ZOTAC USA is a computer hardware manufacturer specializing in video cards (GPUs), mini PCs, gaming PCs, and other computer accessories. With their NVIDIA board partner status, they have become a mainstay in the gaming community under the ZOTAC GAMING brand, while also successfully penetrating other markets such as mass data storage and healthcare.

Joining the NALA marketing team, my primary task was to lead a visual revamp of the overall brand through a series of supporting projects. Building upon the existing visual language, I learned to balance designing for brand image and product branding.

Marketing Manager: Jason Ladera
Brand Coordination: Bryant Gan
Art Direction & Design: Kyle Qi


Visual Language Development


Promotional Campaign Design


Product Branding


Streaming & Social Branding


©Kyle Qi
kale studio
2025