ZOTAC
Branded Content & DevelopmentZOTAC USA is a computer hardware manufacturer specializing in video cards (GPUs), mini PCs, gaming PCs, and other computer accessories. With their NVIDIA board partner status, they have become a mainstay in the gaming community under the ZOTAC GAMING brand, while also successfully penetrating other markets such as mass data storage and healthcare.
Joining the NALA marketing team, my primary task was to lead a visual revamp of the overall brand through a series of supporting projects. Building upon the existing visual language, I learned to balance designing for brand image and product branding.
Marketing Manager: Jason Ladera
Brand Coordination: Bryant Gan
Art Direction & Design: Kyle Qi