Leonardo’s Pasta Bar
Brand IdentityLeonardo's Pasta Bar is a new culinary concept by Chef Stephen Trujillo, an alumnus of 3 Michelin-starred restaurant The French Laundry. His menu celebrates the intersection of Mexican and Italian food cultures, offering distinct yet familiar flavors.
I designed Leonardo's complete brand identity, encompassing logos, visual language, and comprehensive brand guidelines. This design system fueled collateral materials for their pop-up appearances at LA3C, ComplexCon, and Family Style Food Festival, building excitement for their brick-and-mortar launch.
See the full brand guide here.
Founder: Stephen Trujillo
Producer: Kenny Liu
Art Direction & Design: Kyle Qi
Photos & videos courtesy of @leonardospastabar